July 26, 2012

A KR3W fan recently wrote us asking why clothes on the lighter side of the color spectrum—like the KR3W denim, chino, and twill shown here—keep one cooler during the summer months? Great question. It’s because the light from the sun is made out of heat seeking rainbows (which we learned from that Pink Floyd album), and the warm rainbows are constructed out of invisible gamma rays, and UV rays, and laser beams, and all kinds of shit that doesn’t stick to light colored clothes because of the relativity and the polarity and stuff. So warm rainbows bounce off of light clothes and stick to the ground. That’s why the ground gets so hot. “Why is sand so hot then? Sand is light colored?” That’s because it’s sand, not clothes, stupid. Have you ever seen clothes made out of sand? Heat bounces off light colored CLOTHES. Not sand. If you have any other scientific clothing-related questions, feel free to send them our way. In the meantime, enjoy a cooler summer with our warm rainbow-resistant pants.